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Building a Financially Capable America Through Education and Research

The People We Help

Learn how the Foundation helps Americans build financial stability, invest for life goals and guard against fraud.

The Knowledge We Gain & Share


Research allows us to understand and improve money decisions. The FINRA Foundation connects those who create new knowledge with those who use it.

The Networks We Strengthen

Learn how the Foundation empowers its partners to reach people where they live, work, and learn.

The Machines Are Coming (with Personal Finance Information). Do We Trust Them?

New research from the FINRA Foundation examined consumers' perceptions about financial information when generated from AI versus a financial professional. The findings suggest that overall, respondents trust financial professionals more than AI.


Exploring the Stages of the New Investor Journey: Actionable Insights for Industry Stakeholders

The report examines the process of how individuals first become investors and provides insights on how financial services industry stakeholders can help improve that journey and make investing more accessible.


Investors of Color in the United States

Data from the latest NFCS Investor Study and insights from focus groups with young investors of color shed light on the experiences of investors of color, including their investing behaviors, attitudes and motivations.